Is your tournament ready for 2009? Each year brings an exciting start to first-time and established tournaments. It is a great time to look at what has worked for your tournament and what needs to change as you head into months of planning. This year brings an additional challenge with an economic downturn.
Tournament hosts are asking, “How do you think the economy will impact our tournament support”? Will it be more difficult to secure sponsors? Will the golfers show up? Should we put our tournament on hold?
Yes, the challenge is real BUT we encourage you move forward with your tournament planning and to:
Work smarter, not harder.
Get creative; freshen up what already works at your tournament.
Earn and keep your sponsors’ support.
Spend wisely, offering value to your golfers and sponsors.
This tournament tip offers a few ideas for boosting your event through an economic downturn.
Work smarter, not harder.
You should focus on securing sponsors and developing long-term funding partners not coordinating tournament details through endless spreadsheets. There are several tournament software products to simplify the administration of your event, make it easy for supporters to pay and profile your sponsors and cause. Spend more time on securing support instead of busy administrative work.
Get creative; freshen up what already works at your tournament. Most tournaments sell tournament day ‘scratch cards’ as a great way of generating revenue and rolling tournament purchases into a single donation. Do you offer unique contests, prizes and hundreds of dollars in value with your $40 scratch card? Add exciting hole-in-one coverage to your event. If you can dream it, it can be insured – think beyond a car.
Earn and keep your sponsors’ support.
Now is not the time to cancel your tournament. Faithful sponsors need to understand their support is needed more than ever and how their donation will benefit your cause and the community. Hold a reception early in your planning where you and your team meet existing sponsors and potential donors.
Spend wisely, offering value to your golfers and sponsors.
Add a ‘swing capture experience’ to your tournament. Each golfer’s swing can be captured on the course and posted to an interactive website along with sponsors’ profile. Golfers will go to the website after the tournament to view their swing. With an average 90% ‘click through rate’, sponsors can receive profile long after the tournament is over. This serves as a way of:
driving potential business to your sponsor
keeping in touch with golfers
offering a unique gift for all participants.
We would love to hear from you. Tell us how you are approaching your tournament this year in light of the current economic news.
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