Do you secure all the golf tournament sponsors you would like to obtain? Are you reaching your golf tournament's financial goal?
Selling sponsorships is very much tied to personal long-term relationships AND there is no shortage of opinions on how to offer Return on Investment (ROI) to sponsors. While you do need to offer value, part of securing sponsors boils down to hard work.
1. Evaluate your Work Ethic. How much time do you spend contacting existing ...
Submitted on
27-Jul-10 10:00 AM
by Marianne Lines
How was your golf tournament in 2009? Any lessons learned? Did the tougher economy make a difference in participation or revenue? 2009 was a great tournament season but here is a glimpse at the good, bad and ugly:
GOOD
Most tournaments went ahead as scheduled and were not cancelled. Faithful sponsors recognized their support was needed more than ever.
Tournaments were forced to spend wisely, offering value to the sponsors and golfers. With tournament revenues down slightly and budgets ...
Submitted on
8-Dec-09 3:00 PM
by Marianne Lines
Recently we had a couple of discouraged tournament coordinators call us desperately asking for advice. Despite having a golf tournament committee they found that most of the team did not deliver on promises and never responded to phone or email requests for help. Guess what? - One person was doing all the work. Sound familiar?
While it may appear easier to plan a golf tournament yourself, than to deal with volunteers, do not attempt to organize a tournament alone.
It is more work than you ...
Submitted on
29-Jul-09 8:00 AM
by Marianne Lines
What is happening with your tournament this year? Are sponsors coming in at lower dollar values? Are golfers having trouble finding foursomes? We know it is tough for some events but you can still have an outstanding tournament. You need to work a lot smarter and get creative. You need to make your event stand out!
This tournament season we added an experience that amazes golfers, impresses sponsors and makes for a very memorable tournament. Capture Action rolls the golfer gift and ...
Submitted on
24-Jun-09 1:30 PM
by Marianne Lines
Create Big Excitement with Hole-in-One Contests
More than 70% of tournaments have a Hole in One contest – golfers just about expect to have a chance to take their shot at an ace. But how can you make your Hole in One contest stand out and make money for your golf tournament?
Think big. Offer huge prizes – from cash to cars, extravagant trips, jewelry – the prize is up to you. The bigger the prize, the bigger the draw for golfers to play in your tournament. Just imagine how easy it will be to ...
Submitted on
25-Sep-08 9:00 AM
by Marianne Lines
This is the second Tournament Tip on how to green your golf tournament. Are you overwhelmed by ‘how to go green’? Are you thinking, what possible difference can your tournament make? Even one small step can make a difference and here are a few green tips.
1. Take the Green Golfer Pledge
Encourage all your tournament players to take the Audubon Green Golfer Pledge. Individual golfers can pledge to support environmental stewardship by signing up online at ...
Submitted on
6-Aug-08 12:00 PM
by Marianne Lines
It is easy and cost effective to go green! - Part 1
Everyone is going green these days and ‘greening’ your golf tournament should be no exception. Your golfers want to be environmentally responsible. Your sponsors are already supporting your great cause and want to do the right thing. The logistics of a golf tournament can have an incredible impact on the environment.
This is the first in a Tournament Tip series on how to green your golf tournament. The first installment offers a few easy ...
Submitted on
7-Jul-08 2:00 PM
by Marianne Lines
Loyalty is one of the most difficult of tournament goals to achieve. But once you have it, you have something your competition may never have – a full field of golfers. One way to achieve this is to say thank you (in a big way) to each golfer – regardless of your budget.
1. Golfers remember their welcoming gift or ‘goody bag, long after the tournament is over. All golfers will look forward to your tournament next year if you give a gift that is memorable and usable.
2. Biggest gift-giving ...
Submitted on
12-Jun-08 11:00 AM
by Marianne Lines
Our phone has been busy with tournaments looking for golf tournament sponsorship ideas. This tip highlights an easy way to increase revenue at your golf tournament and a great way to impress your golf tournament sponsors.
SUPERTICKETS – an easy way to increase golf tournament revenue
SUPERTICKETS are a great way to raise money for your tournament without ‘hitting the golfers up’ at every turn on the golf course. The ticket combines every purchase in one place for golfers to buy at ...
Submitted on
1-May-08 12:00 PM
by Marianne Lines
Whether your tournament is in final detail-mode or you are already lining up sponsors for next year, we have a tournament idea that you will just love!
Make sure your tournament is an event golfers and sponsors will never forget with your own customized media show. VOTOGRAPHY™ Shows apply voiceover narration, music and sound effects to your tournament photos for a dramatic twist to your tournament.
VOTOGRAPHY™ products are one-to-four minute media shows that can be used as:
...
Submitted on
17-Oct-07 2:00 PM
by Marianne Lines
Tournament Tips
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Submitted on
12-Jul-07 3:00 PM
by Marianne Lines
Welcome to Golf Tournament Tips Try them, share them and add revenue to your tournament.
Why not provide your sponsors with unique opportunities AND generate additional revenue for your tournament. This tournament tip highlights a couple of sponsors’ favorites and ones that golfers just love!
Club for All™ - Gift a Golf Club to Every Golfer in Your Event
The CLUB for ALL™ program lets you give each golfer a golf club inscribed with either the tournament or ...
Submitted on
14-Mar-07 5:00 PM
by Marianne Lines
Use these 10 steps to get started with your golf tournament planning
NOTE: This article first appeared in AvidGolfer Houston (March-April 2006) and is the first in a three-part series, written by Marianne Lines, on how to plan a successful golf tournament. The first installment focuses on setting the stage for a successful tournament. These and future organizing tips will help you increase attendance at your golf tournament, welcome golfers of all skill levels and ensure sponsors support your ...
Submitted on
2-Jul-06 7:00 AM
by Marianne Lines
Partnering with the Golf Course
Forging a strong partnership with a golf course can help you establish a strong foundation for a successful golf tournament. Once you have identified a course that meets your group's needs, now it is time to iron out the details with golf course staff. Agreeing to terms that work for both you and the course can save everyone costly confusion on tournament day. Here are a few things to consider before you partner with a course:
The Course Will Like ...
Submitted on
4-May-06 11:00 AM
by Marianne Lines
Choosing the ‘right’ golf course is often the first task organizers face when planning a golf tournament. How important is the choice of course for a successful tournament? Can course selection alone increase attendance at your event? This tournament tip looks at some of the factors to consider when choosing a course.
Factors for the Tournament Organizer
Location. Think about the location of your tournament audience. Is the golf course close to the benefiting charitable ...
Submitted on
4-May-06 11:00 AM
by Marianne Lines
“How much can we make?” That is often the first question we are asked when we partner to organize a golf tournament. While it is estimated that there are more than 500,000 golf tournaments organized each year in the United States, most sources agree that the average ‘profit’ for a first-time tournament is $5,000. With some inaugural tournaments generating more than $40,000, one should ask, “How did that tournament reach its goal?”
Our first question of tournament organizers is not ‘how ...
Submitted on
4-May-06 11:00 AM
by
When choosing a format, consider the purpose of the event and the skill level of the golfers.
Many fundraising and networking golf tournaments use a scramble format. But is this the most appropriate tournament format for golfers at your event? The choice of format can make the difference between frustrated golfers, foregoing your tournament banquet, or a tournament that your field will support year after year.
There are dozens of formats, each designed with a different purpose. When ...
Submitted on
4-May-06 11:00 AM
by